Ted Middleton
Ted Middleton is one of the founders of Aspen, a firm dedicated to helping financial advisory firms acquire new clients through strategic marketing and sales automation. With a proven track record in scaling startups, Ted played a key role in driving customer acquisition for the #1 fastest-growing startup (B2B) in Charlotte. His expertise lies in building high-converting sales funnels, optimizing go-to-market strategies for B2B companies, and accelerating revenue growth for early-stage companies. Whether it's refining sales processes or deploying targeted outreach, Ted helps startups execute winning strategies that drive sustainable success.

AREAS OF EXPERTISE
- Two-time tech founder
- Marketing Strategy
- Marketing Automation/Marketing Operations
- Digital or Performance Marketing
- Direct Sales
- Partner or Channel Sales
- Customer Success/Support
BOOK A CONSULTATION
Join Ted to collaborate on identifying sales bottlenecks and defining ways to break through roadblocks, such as refining outreach, adjusting pricing, or repositioning your offer. Ted has created a consulting model that is not just about strategy. You’ll take action in real-time—writing outreach messages, improving call scripts, or refining follow-ups—whatever you need to do to win for the next month and beyond.
20-Minute Session
FREE This free session will allow you and your expert coach to briefly discuss your challenges and determine if the coach has the right expertise to assist you. This is a good way to get to know each other before committing to paid sessions.ONE HOUR CONSULTATION
$150Plan to provide Ted with a high-level overview of your challenge, need, or problem statement. You will receive:
- Targeted Q&A to thoroughly understand and structure the strategic challenge you are facing.
- High-level recommendations.
- Defined next steps steps
THREE HOUR PACKAGE
$405This three-hour package (discounted 10%) will be customized to explore your challenges in greater depth. Ted has created a consulting model that is not just about strategy. Instead of just talking strategy, you’ll take action together in real-time—writing outreach messages, improving call scripts, or refining follow-ups. Whatever is needed to do to win for the next month and beyond. (See more details on the booking page.)

"To accomplish great things, we must not only act, but also dream, not only plan, but also believe."
PERSPECTIVE FROM Ted
Advice for Founders
Securing sales, customers, and revenue before building a product is the most powerful way to validate the problem you're solving. It ensures there’s real demand, reduces risk, and helps shape a solution that truly meets market needs.
Common Startup Challenges
One of the biggest challenges startups face is trying to sell a product before proving people actually want it. Too often, founders spend time building something without knowing if customers will pay for it. I help startups flip that approach—focusing on sales and customer acquisition first. By testing offers, securing early commitments, and refining messaging, they can validate demand before investing heavily in development.
Beyond that, many startups struggle with inconsistent sales pipelines, unclear go-to-market strategies, and inefficient outreach. I don’t just give high-level advice—I get into the weeds, helping founders secure more meetings with their ideal prospects and refine their sales approach. Whether it’s closing new deals, landing pilots, or forming key partnerships, I like to work side by side with founders to develop repeatable processes that drive real revenue growth
Why Do You Want to Coach Startups?
I’m passionate about helping people realize their potential, and there’s no better place to do that than in the startup world. Founders bring an unmatched level of energy, determination, and vision, and I love collaborating with them to turn ideas into real, scalable businesses. I’ve seen firsthand how the right sales and go-to-market strategies can accelerate growth, and I thrive on helping startups navigate those challenges. There’s nothing more rewarding than working alongside ambitious entrepreneurs, refining their approach, and seeing them achieve breakthroughs that take their business to the next level.