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Vive Interactive
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Vive Interactive

An interactive publication featuring a “spotlight course,” articles, startup tools, and more.

 

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Bootstrap Market Research

Market research should be an ongoing activity in your startup, but it doesn't have to break your budget. This issue of Vive Interactive covers many low-cost ways to get insights that can help drive your company’s success. 

 

Business Builder's Framework
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Envīveo Business Builder's Framework

Created with the founder in mind, the Envīveo Business Builders Framework provides a holistic view of building and growing a successful tech business.

 

Knowledge Hub
STARTUP STORE
Startup smart and take advantage of the various tools and resources we have created and curated specifically for founders. There's free stuff too!   SHOP >
 
COURSES
On-demand courses that cover four key pillars of building and growing a successful tech business based on our own Business Builder's Framework.  LEARN MORE >
 
BLOG
Ongoing commentary for tech startup founders, including ideas, insights, tips and trends. 
 
GLOSSARY
While some terms used in the startup world may seem like jargon, many are integral to understanding the startup ecosystem.  Here, you'll find the keywords and phrases you should know. READ MORE >
Find an Expert

Tara T. Heptinstall

Founder and CEO

Tara Heptinstall, founder of Envīveo, has 25 years of experience as an ‘intrapreneur,’ building marketing, customer experience, and digital capabilities from the ground up within large enterprises, startups, and scaling organizations across various industries. As a senior leader in these organizations, Tara has successfully guided the launch of numerous digital products, a global brand, and commercial programs with demonstrable ROI. She has led countless roadmaps to go from ‘zero to launch’ and has prepared dozens of pitches for capital funding to corporate boards of directors and private equity investors.  Driven by a passion for coaching early-stage founders, Tara also serves as a Techstars mentor and focuses on building Envīveo, a platform designed to help early-stage tech founders build the foundation they need to become accelerator-, investor-, and market-ready.  

 

Schedule Time With Tara

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COMPETENCIES

  • Business Strategy
  • Go-to-Market Strategy
  • Branding Strategy and Management
  • Growth (Digital) Marketing
  • Customer Lifetime Value (CLV)
  • Digital Product Development
  • Customer Experience
  • Market Research
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You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You must do the thing you think you cannot do. 
Eleanor Roosevelt

Highlights and Experience

Tara has built marketing from the ground up, resulting in a 400% ROI and achievement of pipeline targets. She has spearheaded the development of custom e-commerce and other customer-targeted platforms, enhancing digital product offerings within various business models.
Early in her career, she transitioned a regional energy company to a digital customer service model, generating $2M, improving order quality and delivering a website experience ranked #1 by industry benchmarks within the first 12 months of launch.
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