Tara T. Heptinstall
Tara Heptinstall, founder of Envīveo, has 25 years of experience as an ‘intrapreneur,’ building marketing, customer experience, and digital capabilities from the ground up within large enterprises, startups, and scaling organizations across various industries. As a senior leader in these organizations, Tara has successfully guided the launch of numerous digital products, a global brand, and commercial programs with demonstrable ROI. She has led countless roadmaps to go from ‘zero to launch’ and has prepared dozens of pitches for capital funding to corporate boards of directors and private equity investors. Driven by a passion for coaching early-stage founders, Tara also serves as a Techstars mentor and focuses on building Envīveo, a platform designed to help early-stage tech founders build the foundation they need to become accelerator-, investor-, and market-ready.

AREAS OF EXPERTISE
- Business Strategy
- Go-to-Market Strategy
- Branding Strategy and Management
- Growth (Digital) Marketing
- Customer Lifetime Value (CLV)
- Digital Product Development
- Customer Experience
- Market Research

BOOK A CONSULTATION
Join Tara for focused consultation on challenges you may have within two distinct topics: 1) Getting Yourself Strategically Organized to Build or Grow Your Startup Rapidly, and 2) Developing a Roadmap to Fuel Your Market Entry. Tara has more than 20 years of experience in these areas and has developed a framework to help tech founders ensure their business ideas are strategically sound and well-positioned to get their ideas to market fast to test them. As a tech founder, she has refined a framework to help you move with agility and think about where you want the business to go for the long term.
Her framework for developing a market entry roadmap will take founders at any stage from high-level thinking into the weeds of building the positioning, brand strategy, and commercial infrastructure to enable a strong market presence.
20-Minute Session
FREE This free session will allow you and your expert coach to briefly discuss your challenges and determine if the coach has the right expertise to assist you. This is a good way to get to know each other before committing to paid sessions.ONE HOUR CONSULTATION
$185Plan to give Tara a high-level overview of your challenge, need, or problem statement. You’ll get:
- Targeted Q&A to fully understand and structure the strategic challenge you face
- High-level recommendations
- Defined next steps
THREE HOUR PACKAGE
$500 (10% 0ff) This three-hour package will be customized to address your challenges in greater depth. Tara has created a consulting model that ensures you leave each session with a specific action plan—whatever is needed to move your business to the next major milestone. (See more details on the booking page.)PERSPECTIVE FROM TARA
Advice to Founders
Begin with the end in mind. If you want to be one of the few startups that succeed, it helps if you can envision what the business will need from you once it's launched. Many founders jump right in to build the "most magnificent thing." However, they have not considered all aspects of the business they want to create. Be fast. Be agile. But be strategic about what kind of business and brand you are building.
Why Do You Want to Coach Startups?
I love working with creative and innovative people and I have a lot of experience in relevant areas of business that I think could help. I created Envīveo because I want to see more founders succeed.