You’re excited about your idea, but overwhelmed by advice and afraid of making costly mistakes. This course gives you structure, clarity, and a realistic plan — without hype or guesswork.
You bring real-world experience, but startups feel unfamiliar and risky. This course helps you translate what you already know into a viable startup strategy.
You’ve built products, teams, or businesses before — now you want a smarter way to build a startup.
What You Will Learn in Startup Strategy Mastery
- Validate Your Idea. Avoid wasting time and money on an idea that has no market.
- Price Your Product. Learn revenue and pricing models that fit your product and customer profile.
- Define Your Value. Develop your unique value proposition, positioning, and differentiators.
- Know Your Customer. Define clearly who your customer is and what they need from your solution.
- Beat the Competition. Know who you are up against and define your competitive advantage.
- Develop Key Metrics. Learn how to set the metrics that are essential for startup success.
- Prepare For What Investors Want. Get your strategy aligned with what investors are looking for.
Ready to move forward with clarity?
Lifetime course access • Learn at your own pace
Bonus Content
- Putting Together Your Advisory Board
- Customer Interview Guide
- Glossary of Startup Terms
- Mindset Workbook
NEW BONUS. 13 Ways to Build a Minimum Viable Product With AI
Before you invest time and money into building your startup, you need proof that customers actually want what you’re creating. This practical guide walks you through 13 proven MVP methods—from sketches and landing pages to crowdfunding and community-first strategies—each with real-world examples, step-by-step testing tips, and ways AI can make the process faster and smarter.
One Year Membership to the Vive Hive™ Community
The exclusive community that connects tech entrepreneurs and experts who are striving to build, grow, and scale profitable businesses.
- Join the conversation with coaches and other founders for support or expert help
- Join Meet-Ups and Lives covering special topics
- Take advantage of accountability challenges
- Access members-only resources
- Annual renewal rate is just $29/month (billed annually). You will receive a notification before your subscription is renewed.
2020-Today
Envīveo started as a better way to help founders transform their ideas into viable businesses. It continues to grow as we develop more resources — and build our global online community of founders, coaches, and industry experts.
Subscribe to get updates on our progress and insights from our experts.
Our Vision and Mission
We help innovators improve the world by providing cost-effective access to the people, resources, and insights entrepreneurs need to start and grow tech-based businesses successfully.
What We Do for Founders
From one-on-one coaching to learning experiences, our on-demand knowledge and consulting platform brings together the resources founders need to start their companies with fewer missteps and greater potential for success.
Our Founder
Tara Heptinstall, founder of Envīveo, has 25 years of experience building marketing, customer experience, and digital capabilities from the ground up within large enterprises, startups, and scaling organizations across various industries. She has led many large-scale programs from ‘zero to launch’ and has prepared dozens of pitches for capital funding to corporate boards of directors and private equity investors. Driven by a passion for coaching early-stage founders, Tara also serves as a Techstars mentor.
Tara is available as a fractional Chief Marketing Officer (CMO) to provide strategic marketing leadership to startups and other companies, offering a flexible solution without the long-term commitment of a full-time hire. This includes aligning marketing efforts with business goals, developing effective marketing strategies, building high-performing teams, and driving sustainable growth.
Please contact her directly to initiate a discussion.
