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Daniel McCarthy is an Associate Professor of Marketing at the University of Maryland's Robert H. Smith School of Business. Dan popularized customer-based corporate valuation, a "bottom-up" approach to valuing firms by assessing the value of their customers. His other areas of research focus include data fusion, data privacy, missing data problems, machine learning, and causal inference.
He holds a Ph.D. in Statistics from The Wharton School of the University of Pennsylvania. He also earned a BSc in Economics with a concentration in Statistics and Finance from The Wharton School and a BAS in Systems Science Engineering from the School of Engineering and Applied Science as part of the Jerome Fisher Program in Management and Technology at the University of Pennsylvania.
