---
title: Daniel McCarthy Bio
description: Discover Daniel McCarthy’s professional journey, expertise, and achievements. Learn more about his career and contributions in his bio here!
---

# Daniel McCarthy, Ph.D.

 Envīveo Advisor

Daniel McCarthy is an Associate Professor of Marketing at the University of Maryland's Robert H. Smith School of Business. Dan popularized customer-based corporate valuation, a "bottom-up" approach to valuing firms by assessing the value of their customers. His other areas of research focus include data fusion, data privacy, missing data problems, machine learning, and causal inference.

He holds a Ph.D. in Statistics from The Wharton School of the University of Pennsylvania. He also earned a BSc in Economics with a concentration in Statistics and Finance from The Wharton School and a BAS in Systems Science Engineering from the School of Engineering and Applied Science as part of the Jerome Fisher Program in Management and Technology at the University of Pennsylvania.

<https://www.linkedin.com/in/danielmcc/>

![Daniel-McCarthy](https://enviveo.com/hs-fs/hubfs/Daniel-McCarthy.png?width=300&name=Daniel-McCarthy.png)

## Areas of Expertise

- Customer Based Corporate Valuation
- Data Fusion
- Data Privacy

- Missing Data Problems
- Machine Learning
- Causal Inference

![AdobeStock_729403125](https://enviveo.com/hs-fs/hubfs/AdobeStock_729403125.jpeg?width=300&name=AdobeStock_729403125.jpeg)

We are what we repeatedly do. Excellence, then, is not an act, but a habit.

Aristotle

## Highlights and Experience

 Dan's research has been accepted and published in top-tier academic journals and has also been featured in media outlets such as the Harvard Business Review, Wall Street Journal, FT, Fortune, The Economist, and many others. He has won numerous awards, including the Don Lehmann Award and Robert J. Lavidge Award, to name a few.

In 2015, Dan co-founded a predictive analytics company, Zodiac, where he served as the Chief Statistician. Nike acquired Zodiac in March 2018. Dan subsequently co-founded Theta to commercialize his work on customer-based corporate valuation.

![Emory U Logo](https://39768605.fs1.hubspotusercontent-na1.net/hub/39768605/hubfs/Emory%20U%20Logo.png?width=300&name=Emory%20U%20Logo.png)

![Smith School Logo](https://39768605.fs1.hubspotusercontent-na1.net/hub/39768605/hubfs/Smith%20School%20Logo.png?width=300&name=Smith%20School%20Logo.png)

![Theta Logo](https://39768605.fs1.hubspotusercontent-na1.net/hub/39768605/hubfs/Theta%20Logo.png?width=300&name=Theta%20Logo.png)

![Wharton U](https://39768605.fs1.hubspotusercontent-na1.net/hub/39768605/hubfs/Wharton%20U.png?width=300&name=Wharton%20U.png)

![Zodiac Logo](https://39768605.fs1.hubspotusercontent-na1.net/hub/39768605/hubfs/Zodiac%20Logo.png?width=300&name=Zodiac%20Logo.png)

## BLOG POSTS BY DAN

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    "addressRegion" : "South Carolina",
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  "url" : "https://enviveo.com/daniel-mccarthy-bio"
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```