Carilyn Booker
Carilyn Booker is a writer, content strategist, idea generator, content creator, and problem solver with diverse experience in B2B, B2C, and D2C marketing communications.
Her experience spans numerous industries, including technology (cloud, SaaS, cybersecurity, etc.), manufacturing, utilities, education, architecture, finance and insurance, healthcare, pharmaceutical and medical devices, wellness and fitness, food and beverage, nonprofits, and consumer goods. She has developed and implemented content strategies and content in various formats for numerous organizations, ranging from large global corporations to nonprofit organizations and startups.

AREAS OF EXPERTISE
- Marketing Strategy
- Content Strategy
- Branding and Advertising
- Website Development
- Digital or Performance Marketing
- Content Marketing
- Search Engine Marketing
- User Experience Design
- Fundraising
- Customer Experience

“If you wish to please people, you must begin by understanding them.”
BOOK A CONSULTATION
Many startups don't place enough emphasis on their content or don't entrust its creation to professionals. They underestimate the ability of content to establish their brand and their prospects' perception of it, engage their prospects and drive desired actions. They fail to place importance on well thought-out communication and the clarity of that communication. Spelling matters. Grammar matters. Carilyn can help startups establish a content framework or strategy to guide them as they develop content to support their various endeavors.
20-Minute Session
FREE This free session will allow you and your expert coach to briefly discuss your challenges and determine if the coach has the right expertise to assist you. This is a good way to get to know each other before committing to paid sessions.ONE HOUR CONSULTATION
$110In this ONE-HOUR session, learn what kind of content (website, blogs, whitepapers, influencer videos, etc.) will best help you build your business and how to develop that content and maximize its use. What you’ll get:
- A Q&A to learn what information you have on your prospective customers, what content assets and resources you have available and where you are in terms of branding and messaging development
- An assessment of your content needs, based on the industry you’re in
- Recommended next steps and resources
THREE HOUR PACKAGE
$300The 3-hour package is available in two options. Option A is for those who did not purchase an initial one-hour session. Option B is for those who purchased the initial session. Both options can be customized based on your needs but generally would include as follows:
Option A:
- The steps covered in the 1-hour consultation
- Summary of competitor branding/messaging/content
- Suggested messaging document outline and content strategy development to-do list.
Option B:
- Summary of competitor branding/messaging/content
- Suggested messaging document outline and content strategy development to-do list.
- Preliminary messaging development
PERSPECTIVE FROM CARILYN
Advice for Founders
What you do and provide to your customers is NOT about you and your company. It's about what you and your company can do for your customers -- what problems you can solve, what challenges you can help them overcome, what needs you can meet. Be very clear about that.
Common Startup Challenges
Many startups don't place enough emphasis on their content or don't entrust its creation to professionals. They underestimate the ability of content to establish their brand and their prospects' perception of it, engage their prospects and drive desired actions. They fail to place importance on well thought-out communication and the clarity of that communication. Spelling matters. Grammar matters. I can help startups establish a content framework or strategy to guide them as they develop content to support their various endeavors.
Why Do You Want to Coach Startups?
Content is a key component of any business, but one that many startups struggle to produce in a way that supports their business and end goals. I can help in this area, and love working with clients to transform their ideas into successful businesses.